About Seth Wilson

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So far Seth Wilson has created 10 blog entries.

August 2020

Value: What Does it Really Mean?

By |2020-08-23T04:10:42+00:00August 23rd, 2020|Tech Talks|

What is Value: It Is Not as Simple as You May Think

“Value”, it is a simple to understand word but in the context of marketing in the 21st century the meaning of the word has been muddied to say the least. We used to be able to empirically measure value and compare return on investments of projects, campaigns and strategies. You used to be able to look at economic theories like the price/value gap and compare your products or services to your competitors but now, quantifying this value in the age of social […]

Shopify & Affirm Partnership What This Means for You

By |2020-08-21T22:37:23+00:00August 4th, 2020|News & Updates, Tech Talks|

On July 22nd, Shopify declared it would join forces with a up and coming company known by the name Affirm in order to bring its purchase now, pay later financing alternative to Shopify platform users within the U.S.  Starting sometime in the not so distant future, this team of organizations will offer the alternative payment method for Shopify vendors at no cost except for a small transaction fee.

The checkout process will be transformed by this partnership, your consumers will be given the choice to make four equivalent payments every other week.  Customers will be given a more flexible payment option […]

How to Survive a Post COVID-19 Economy

By |2020-08-21T22:39:42+00:00August 4th, 2020|Best Practices, Digital Marketing, News & Updates, Tech Talks|

Too often it seems that retailers are gambling on the chance that the U.S. economy returns to a state of “normalcy”, that is, that the economy returns to how it operated pre-COVID-19.  Unfortunately, the current economic standing and operational norms which have been implemented are here to stay according to many economists.  The non-stop struggle brick-and-mortar stores have had to endure against Amazon and other eCommerce giants seems to have come to and end… or has the battleground simply been changed? 

Brick-and-mortar stores do not have to throw in the […]

Creating Value Through Marketing

By |2020-08-12T19:54:54+00:00August 4th, 2020|Digital Marketing|

Value you create is not always easy to measure, if you haven’t figured it out yet.  Many small business owners find themselves focusing only on empirically measurable value but make no mistake, non-measurable value creation such as the experience you create and image you associate with your brand are just as important to consumers.  In short, do not focus only on financially based value creation. Just because certain forms of value creation are difficult to measure does not mean they are worthless.

Financial Value

When focusing on creating value that is easily measurable many company’s focus on financial value creation.  Financial value is typically created […]

Value Added Marketing: An Introduction

By |2020-08-19T23:46:50+00:00August 4th, 2020|Digital Marketing|

You want a competitive edge on your competitors, right?  We all know the best way to beat the competition is to create something, whether that “something” is a product or service does not matter.  What matters is that consumers perceive whatever it is to be more valuable than that of the competition.  Be it bundling services, combining products, changing your packaging or associating your brand with great customer service, there are thousands (if not millions) of ways to differentiate yourself from competitors by creating value. Merely meeting your competitors value creation is not enough, you want to beat your competition by […]

Why You Should Take the First Steps into The eCommerce Industry

By |2020-08-12T19:54:54+00:00August 4th, 2020|Best Practices, Tech Talks|

Although COVID-19 has undoubtably created an influx of eCommerce sales and sellers, COVID-19 seems to only be accelerating what has been a growing trend for over a decade.  In 2020 it is commonplace to see automated checkouts (or check-in processes in the case of hotels and rental cars) and in spite of the absence of salespeople, cashiers and other human resources, sales are not plummeting.  So why is this?  How are businesses “getting away with” hedging their variable costs while seemingly sacrificing customer service at the same time?  The answer is that they are not sacrificing customer service at all.  […]

Changes to Google Marketplace and What That Means for Your Business

By |2020-08-12T19:54:54+00:00August 4th, 2020|News & Updates|

Google Takes a Swing at Amazon

Google is putting up a fierce fight in order to garner a greater market share of the eCommerce market by speaking directly to its vender’s needs and more importantly, to their wallets.  Google reported for the first time this week that it will be charging no fees for venders to list items on the Google Marketplace.  In addition, Google will be including the items listed in their Marketplace in Google’s search results for free and will be wiping out commission expenses for vendors when they make sales on Google’s platform as well.

Commissions which normally extend […]

How To Do eCommerce: The Blueprint

By |2020-08-12T19:54:54+00:00August 4th, 2020|Digital Marketing, Tech Talks|

So you want an eCommerce business, who doesn’t, right?  Low overhead costs (for most), the ability to automate operations, and huge profit margins in the right fields are only a handful of the reasons why so many entrepreneurs are attracted to eCommerce platforms.  As great as this all sounds there is a lot more to eCommerce than many people understand.  Planning your eCommerce business from A to Z is the only way to do it and, in this blog, the Fowara team will help you get the ball rolling on your dream project.

Choosing A Product:  Its More Complicated Than You […]

Which eCommerce platform is the best for you?

By |2020-08-12T19:54:54+00:00August 4th, 2020|Best Practices, Tech Talks|

In the modern age of COVID-19 you as a business owner are undoubtably wondering how you should transition?  There are so many different options regarding your choice of online platform to build upon.  Fortunately, there is a platform with specific elements meant for businesses of all shapes and sizes.  More importantly, the platforms available have options for budgets of all shapes and sizes.

First, we will start with a very budget friendly option for small businesses that do not have a large budget to allocate to a website or eCommerce platform.  Square is a great option for small businesses looking to “get […]

June 2020

eCommerce in the 21st Century Surviving Amazon

By |2020-08-12T19:54:55+00:00June 25th, 2020|Digital Marketing, News & Updates|

It is no secret that there is one major player in eCommerce today and that player would be Amazon.  Anyone running their own eCommerce company or even just dabbling in making their products available online should be worried about Amazon but, this concern need not drive small business owners to give up on eCommerce completely.  Competing with Amazon is easy, the greatest strength of Amazon is also its greatest weakness, its size. 

Easily Differentiating Yourself from Amazon 

To start out any small business trying to sell online needs to understand what their main advantage is […]

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