Tech Talks

August 2020

Value: What Does it Really Mean?

By |2020-08-23T04:10:42+00:00August 23rd, 2020|Tech Talks|

What is Value: It Is Not as Simple as You May Think


“Value”, it is a simple to understand word but in the context of marketing in the 21st century the meaning of the word has been muddied to say the least. We used to be able to empirically measure value and compare return on investments of projects, campaigns and strategies. You used to be able to look at economic theories like the price/value gap and compare your products or services to your competitors but now, quantifying this value in the age of social […]

Shopify & Affirm Partnership What This Means for You

By |2020-08-21T22:37:23+00:00August 4th, 2020|News & Updates, Tech Talks|

On July 22nd, Shopify declared it would join forces with a up and coming company known by the name Affirm in order to bring its purchase now, pay later financing alternative to Shopify platform users within the U.S.  Starting sometime in the not so distant future, this team of organizations will offer the alternative payment method for Shopify vendors at no cost except for a small transaction fee.

The checkout process will be transformed by this partnership, your consumers will be given the choice to make four equivalent payments every other week.  Customers will be given a more flexible payment option […]

How to Survive a Post COVID-19 Economy

By |2020-08-21T22:39:42+00:00August 4th, 2020|Best Practices, Digital Marketing, News & Updates, Tech Talks|

Too often it seems that retailers are gambling on the chance that the U.S. economy returns to a state of “normalcy”, that is, that the economy returns to how it operated pre-COVID-19.  Unfortunately, the current economic standing and operational norms which have been implemented are here to stay according to many economists.  The non-stop struggle brick-and-mortar stores have had to endure against Amazon and other eCommerce giants seems to have come to and end… or has the battleground simply been changed? 

Brick-and-mortar stores do not have to throw in the […]

Why You Should Take the First Steps into The eCommerce Industry

By |2020-08-12T19:54:54+00:00August 4th, 2020|Best Practices, Tech Talks|

Although COVID-19 has undoubtably created an influx of eCommerce sales and sellers, COVID-19 seems to only be accelerating what has been a growing trend for over a decade.  In 2020 it is commonplace to see automated checkouts (or check-in processes in the case of hotels and rental cars) and in spite of the absence of salespeople, cashiers and other human resources, sales are not plummeting.  So why is this?  How are businesses “getting away with” hedging their variable costs while seemingly sacrificing customer service at the same time?  The answer is that they are not sacrificing customer service at all.  […]

How To Do eCommerce: The Blueprint

By |2020-08-12T19:54:54+00:00August 4th, 2020|Digital Marketing, Tech Talks|

So you want an eCommerce business, who doesn’t, right?  Low overhead costs (for most), the ability to automate operations, and huge profit margins in the right fields are only a handful of the reasons why so many entrepreneurs are attracted to eCommerce platforms.  As great as this all sounds there is a lot more to eCommerce than many people understand.  Planning your eCommerce business from A to Z is the only way to do it and, in this blog, the Fowara team will help you get the ball rolling on your dream project.

Choosing A Product:  Its More Complicated Than You […]

Which eCommerce platform is the best for you?

By |2020-08-12T19:54:54+00:00August 4th, 2020|Best Practices, Tech Talks|

In the modern age of COVID-19 you as a business owner are undoubtably wondering how you should transition?  There are so many different options regarding your choice of online platform to build upon.  Fortunately, there is a platform with specific elements meant for businesses of all shapes and sizes.  More importantly, the platforms available have options for budgets of all shapes and sizes.

First, we will start with a very budget friendly option for small businesses that do not have a large budget to allocate to a website or eCommerce platform.  Square is a great option for small businesses looking to “get […]

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