Project Description

ZENZII

Fashion Jewelry Brand
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ZENZII is a massive vendor in the direct to consumer & wholesale jewelry business. The company stands for empowering women globally & environmental sustainability through their partnership with Trees.org. ZENZII is a company based in the United States of America with manufacturing facilities located globally. The company has an extensive catalog of over 8,000 unique products & continues to be an industry leader.

Overview:

As we do all of our clients we have loved working with Zenzii over the last decade. The company approached us with an easy proposition in 2012: Migrate our site from a osCommerce based platform to a more productive & useful Magento platform. We accomplished this goal & even further developed their site with an updated customer theme designed specifically to increase their conversion rate & consumer interactions while also assisting in building a foundation for their powerful brand image. Our relationship with Zenzii has continued to be mutually fruitful with recent focus on helping Zenzii use Google AdWords to its full potential & a campaign to manage Zenzii’s social media presence & consumer interactions.

Throughout our relationship we have developed an aggregation of custom features to help Zenzii become the giant they are today. We have worked on extensive Magento extensions, a custom sorting module to help them aggregate & organize their catalog, a wholesale portal setup & a customized dynamic shopping cart feature to increase sales & customer usability. We have also focused on implementing several business development options to help Zenzii grow to scale without pain. Some such implementations include integrations regarding QuickBooks, ShipWorks & Mailchimp to assist in streamlining business operations & increase overall efficiency.

Focusing further on helping Zenzii become the massive enterprise they are today we channeled our focus to optimizing performance & analyzing user behaviors to optimize their site for sales. With their massive catalog load times had to be a focus to help attract more consumers. Zenzii sought out minor increases in load times & we took their request & sought to do even more. By taking advantage of our world class team of developers we were able to reduce load time per 100 products down to 2 seconds even with the challenge of a singular server mainframe. As we do with all of our partnerships we have also extensively trained Zenzii’s employees in many of the routine administrative duties required to maintain a Magento site of this size.

Zenzii Wholesale Site